After an immensely successful Pay It Backward Day last April, The Daily Challenge group is at it again with its second installment but this time it's bigger and better.

The concept is simple. They're asking people to Pay It Backward on September 30 at more than 170 Second Cup locations across Ontario by purchasing a coffee for the person behind in line. With each act of "coffee kindness," $5 will be donated to SickKids Foundation.

The Second Cup Ltd and Silk Soy Beverage have jumped onboard as generous sponsors of the event. Together with The Daily Challenge, they hope to inspire 2,000 community members to join the movement and raise $10,000 for SickKids.

Pay It Backward Day unites the community around a cause to perform small acts of kindness. Visit your local participating Second Cup location on September 30 to Pay It Backward for SickKids.

If you're in the downtown Toronto area, pop by the 307 Queen St.(Queen/John) Second Cup for entertainment, festivities, media, celebrities and more!

Check out these inspirational videos created for Pay It Backward: 

If you cannot see this video, please click here to view it on YouTube.

If you cannot see this video, please click here to view it on YouTube.