More than 20,200 people from across Ontario demonstrated that when a community truly rallies around a cause, the impact can be monumental. Pay It Backward Day raised over $15,000 for SickKids Foundation! That’s an amazing victory.

The Daily Challenge came up with the idea for Pay It Backward Day and its two co-founders, Darius and Afshin, worked tirelessly to find sponsors to help them maximize their concept. The Second Cup store at Queen and John jumped on board for last April’s event and this year Second Cup happily signed up again, this time adding more than 170 stores from across Ontario. Two additional sponsors, Silk Soy Beverage and Ivanhoe Cambridge, joined too.

The day-of festivities didn’t disappoint. Local celebrities came out to show their support including FLOW 93.5 on-air personalities Jus Red, J-Wyze, Jeni and Taboo, and singer-songwriter Julie Crochetiere.

We couldn’t be more thankful for all of their efforts and hard work. The volunteers were also incredible!

Thank you to everyone who participated in Pay It Backward Day for SickKids. We hope to see you out there next time performing small acts of coffee kindness.  Check out the latest video that sums up the Pay it Backward experience http://youtube.com/payitbackward