Each fall, SickKids Foundation ramps up its visibility in the community by connecting through storytelling on a big scale – television.

Our goal is to reach Canadians in their homes to remind them that their donations make all the difference to SickKids. At the Foundation, our fundraising is driven by the belief that improving the health and well-being of children is one of the most powerful ways to ensure a bright and healthy future.

We tell stories of children and families who must be brave and resilient while going through some of the hardest times of their lives. We reveal the devotion and compassion of the clinical staff at The Hospital for Sick Children. We also demonstrate the impact of groundbreaking research that takes place in our Research Institute.

But all these stories wouldn’t be possible without the support of you, the donor, who finds it in your heart to believe in SickKids.

This November and December, you will see three SickKids commercials on-air on some of your favourite TV channels. These commercials may seem familiar to you. That’s because we’ve revisited some of our most beloved patient stories.

Lean On Me: This ad shows the power of many people coming together to make SickKids such an extraordinary place.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lori & Ethan: Lori describes her difficulty with not being able to hold her baby, Ethan, due to his immune disorder.

 

 

 

 

 

 

 

 

 

 

 

 

 

David & Jack - David talks about the bravest person he knows, his son Jack who had leukemia.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Please watch our spots, pass them along to your friends and family and let us know what you think.

Thank you for believing in SickKids.