Corporate Partnerships - Cause Related Marketing

Disclosure

Thank you for thinking of SickKids Foundation!

Please read below to understand what SickKids Foundation is unable to accomplish.

Please note that SickKids does not

1. Endorse products
2. Distribute company products on SickKids property
3. Place our logo on tangible items such as CDs, Books that are not produced by SickKids
4. Sell or provide access to our Donor Database

SickKids Foundation’s Cause-Related Marketing Terms of Reference

• SickKids Foundation requires corporate partners to make a minimum contribution of $10,000 within one year.
• Best practice is that funds raised are achieved through a minimum of 10% of Manufacturer’s Suggested Retail Price (MSRP) for products sold.
• Upon a minimum donation of $1,000 towards the license fee, the Foundation’s “In Support of” logo will be provided in conjunction with the license agreement.
• It is important for both SickKids and your customers, that we achieve accountability and transparency through our CRM programs. In part this is accomplished through a declaration of proceeds from sales and we also require an accounting of the sales results from your corporate program.
• All advertising and marketing materials that include a reference to SickKids require pre-approval from SickKids Foundation prior to distribution.
• SickKids understands that not all CRM programs can make the minimum contribution of $10,000 so we will consider all proposals and determine if another option for support can be defined which may include a referral to another fundraising department at SickKids.
• A gift confirmation will be issued in accordance with SickKids Foundation receipting policy.

I have read and understand these terms.*  

Thank you for thinking of SickKids Foundation