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Discoveries lead to recoveries

October 31, 2011

SickKids kid Kaitlyn

Inspiring the community to donate to SickKids is the goal of a major new advertising campaign that launched across the GTA on Monday, October 31.

The creative theme, Discoveries lead to recoveries, celebrates the rich history of research success at SickKids and the importance of research to improving children’s health in the future. It features patients, doctors, nurses and researchers from SickKids.

“Discoveries lead to recoveries” is the second iteration of the “Together We Will” campaign and will run over the next nine weeks, leading up to the busiest giving season of the year. It will be featured prominently on television, in major newspapers, on transit shelters and online.

“We hope this campaign with its focus on research will give added momentum to The Research & Learning Tower fundraising campaign,” said Ted Garrard, President and CEO of SickKids Foundation. “It’s an inspiring campaign about our great history and our promising future at SickKids.”

For more information on the campaign and to view the 30-second commercial, please visit the campaign webpage. People who wish to support SickKids can donate by visiting the SickKids Foundation website or by calling 1-888-4-SICKKIDS (1-888-474-2554).