Family of Heroes
Welcome to the SickKids Believe campaign.
Frequently Asked Questions
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Family of Heroes
- Share your story
- Watch our webisodes
- Listen to our radio spots
- Return to the Family of Heroes page
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Why does SickKids need to have a fundraising campaign?
We have a fundraising campaign because the costs for many of the things that make SickKids a world leader in children's health research and care are not covered by government funding. We rely on private donations to ensure that we are able to continue to attract the best staff in the world and provide the equipment they need to deliver breakthrough research and care.
SickKids is well known. Why are you conducting an advertising campaign?
SickKids Foundation is conducting a Public Education Program to help the public better understand how we serve children in the GTA and beyond. We hope that by sharing this information, we will inspire people to make a gift to SickKids so that we will be able to continue on with this important work.
What will the money raised through this campaign be used for?
Money raised through fundraising supports research, equipment and other programs that ensure SickKids remains a world leader in children’s health research and care.
How do I buy the bracelets that Sydney talks about in her radio spot?
You can buy one of Sydney and Georgia's bracelets at ShopSickKids.com.
How do I get a copy of the television and/or newspaper ad?
Please visit our Multimedia Section to view television ads and other media.
Are the people in the advertising materials real SickKids staff and patients?
All people featured in the advertising are real SickKids patients, parents and staff. To learn more about their stories, visit Our Stories.
View our webisodes, print ads, and read stories related to the Believe Campaign here.
How long will the advertising campaign run?
The Public Education Program starts on October 1, 2007 and concludes in December 2007.
Whom do I call with ideas and feedback?
Our fundraising campaign and Public Education Program are initiatives of SickKids Foundation under the leadership of the Foundation's Board of Directors and the management team. We welcome your ideas and feedback.
Input regarding the Public Education Program can be sent to Paula Roberts, Vice President, Strategic Communications at email: paula.roberts@sickkidsfoundation.com
Input regarding the fundraising campaign should go to Cindy Yelle, Vice President at email: cindy.yelle@sickkidsfoundation.com
Donations Make the Difference: Giving to SickKids is truly a heroic gesture. Your donations help children every day. You fund research breakthroughs that mean less pain for children, a higher survival rate, and less time in the hospital. Please give generously now.