﻿<?xml version="1.0" encoding="utf-8"?><?xml-stylesheet type='text/xsl' href='RSS.xsl'?><rss version="2.0"><channel><title>SickKids Foundation: What's New</title><link>http://www.sickkidsfoundation.com/home</link><description>SickKids Foundation news and topics of interest</description><language>en-us</language><copyright>Copyright 2009 SickKids Foundation</copyright><docs>http://cyber.law.harvard.edu/rss/rss.html</docs><pubDate>Thu, 17 May 2012 02:31:38 GMT</pubDate><image><title>SickKids Foundation: What's New</title><url>http://www.sickkidsfoundation.com/home/images/SKF_logo.gif</url><link>http://www.sickkidsfoundation.com/home</link></image><item><guid isPermaLink="false">1155</guid><title>Highest level of accreditation achieved</title><description><![CDATA[<div ID="divRSS1155" >Through Imagine Canada’s new Standards Program, the Foundation was acknowledged for demonstrating excellence in five key areas:&nbsp;<BR>&nbsp;<BR>·board governance;&nbsp;<BR>&nbsp;<BR>·financial accountability and transparency;&nbsp;<BR>&nbsp;<BR>·ethical fundraising;&nbsp;<BR>&nbsp;<BR>·staff management; and,&nbsp;<BR>&nbsp;<BR>·volunteer involvement.&nbsp;&nbsp;&nbsp;<BR>&nbsp;<BR>Designed to strengthen public confidence in the charitable and nonprofit sector, the standards program is one of the first national programs of its kind around the world. SickKids Foundation joins 16 other organizations in receiving this accreditation.&nbsp;&nbsp;&nbsp;<BR>&nbsp;<BR>“SickKids Foundation is committed to the highest standards of accountability, transparency and management,” says Ted Garrard, President and CEO. “We are delighted to be among the first charities in Canada to receive this distinction.”</div>]]></description><link>http://www.sickkidsfoundation.com/news/newsaccredition.asp</link><pubDate>Thu, 17 May 2012 02:30:38 GMT</pubDate></item><item><guid isPermaLink="false">1148</guid><title>Happy and you know it? Perfect.</title><description><![CDATA[<div ID="divRSS1148" >Ahappiness movement is sweeping Toronto as SickKids today announced itsfirst-ever Healthy &amp; Happy campaign, presented by Canaccord Financial. Morethan 400 people formed Toronto’s largest happy face in support of SickKids at alaunch event held at Nathan Phillips Square this afternoon. The month-longcampaign kicked off with a proclamation from the City of Toronto declaring MaySickKids Healthy &amp; Happy month.&nbsp;<span>        <br>&nbsp;<br>          </span>Healthy&amp; Happy is a SickKids effort to build awareness of pressing children’shealth issues and the need for community support to further research andpatient care. The campaign is built on one premise – every child deserves to behealthy and happy. Throughout May, SickKids is asking the people of Toronto andbeyond to help make this possible by participating, donating and sharing – Doing The Happy – in support of the Healthy &amp; Happycampaign.&nbsp;<span>        <br>&nbsp;<br>          </span>Thisyear’s Healthy &amp; Happy campaign is focused on raising awareness of currentchild health issues in Canada: healthy weights and healthy starts in childhooddevelopment; prevention, symptoms and treatment of traumatic brain injury; and thepotential of stem cell research to lead to further discoveries for treatingchildhood diseases and conditions. Head injuries are the leading cause of deathand acquired disability in children under 14 in Canada. Child and youth obesityhas tripled over the past 25 years and one in four people are overweight orobese. This is the first generation of children in modern history that may havea shorter lifespan than their parents because of child health issues likeobesity. These child health issues are troubling and urgently need attention.&nbsp;<span>        <br>&nbsp;<br>          </span>“SickKidsresearchers are investigating these and many other pressing childhoodconditions but we need community support to further advance paediatric researchand patient care,” says Mary Jo Haddad, President and CEO, The Hospital forSick Children. “Although we’d expect each generation to lead longer, healthierlives, the exact opposite may be happening. More kids are developing healthissues that used to appear at a much older age. We are asking people to standup and support children’s health during the month of May so we can help ensure allchildren can lead healthier and happier lives.”&nbsp;<span>        <br>&nbsp;<br>          </span>ThroughoutMay, SickKids invites the community to participate in the Healthy &amp; Happycampaign and there is something for everyone. Visit www.dothehappy.com to find out all the ways to get involved andsupport SickKids including:&nbsp;<span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Participatingin more than 50 registered community fundraisingeventsthroughout Ontario<span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Attendinga free education session featuring SickKidsexperts to learn more about traumatic brain injuries, or about healthy weightsand healthy starts for childhood development; or tuning in to a podcast on thelatest in stem cell research for childhood disease<span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Shoppingat one of 35 participating corporate partners like Lug, Olly Shoes,Oxford Properties shopping malls, Starbucks, Swiss Chalet or Topper’s Pizza,where a portion of proceeds supports the campaign <span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Givinga Get Better Gift to honour moms forMother’s Day, such as the Play MedicalEquipmentwhich helps kids understand what is happening to them through imaginative play<span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visitingan interactive ‘happy’ booth in three Cadillac Fairview malls and signing up tobecome a monthly donor<span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tuninginto the Newstalk 1010 SickKids Radiothon presented byForesters on May 31 and making a donation by phone or online<span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Buyingtickets for the Scrubs in the City event<span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Uploadinga personalized icon on social media networks and Doing The Happy<span>        <br>&nbsp;<br>          </span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Uploadingyour ‘happy moment’ to dothehappy.com.&nbsp;<span>        <br>&nbsp;<br>          </span>“DoThe Happy is a moment, a movement, a call to action and a lighthearted way toinspire the community to participate and support our campaign in the name ofadvancing children’s health,” says Ted Garrard, President and CEO, SickKidsFoundation. “People will be joining a movement that celebrates what is trulyimportant to our future – healthy and happy children. We are asking everyone inToronto to Do The Happy this month by participating in a community fundraisingevent, making a donation to SickKids, or uploading a personalized icon andspreading the word via their social media networks.” &nbsp;<span>        <br>&nbsp;<br>          </span>TheHealthy &amp; Happy campaign is supported by a marketing and digital campaign includingsubway station dominations at Dundas and Queen stations, subway car ads, asubway train featuring vinyl happy face decals – the ‘Happy Train’ – digitalbillboards at Yonge-Dundas Square, wild postings and newspaper ads. Severalvideos will also support the campaign including three 30-second vignettes and a Do The Happy celebrity reel featuring a number of personalitiesdemonstrating their support for the campaign. Elements of the campaign willinspire people to have some fun, be creative and get involved by Doing The Happy. The Healthy &amp; Happy concept andcreative development was handled by Oxygen Design Agency. Media planning andbuying was handled by Maxus. Jet Cooper developed the microsite and otherdigital components.&nbsp;<span>        <br>&nbsp;<br>          </span>Formore information, videos and photos on the Healthy &amp; Happy campaign, or tolearn more about how you can participate, donate, share and “Do The Happy” insupport of kids’ health, please visit: www.dothehappy.com</div>]]></description><link>http://www.sickkidsfoundation.com/news/newsdothehappy.asp</link><pubDate>Thu, 17 May 2012 02:29:38 GMT</pubDate></item></channel></rss>
