Benefits to your Business
By supporting SickKids, you can actually grow your own business
Partnering with Children’s Miracle Network and SickKids Foundation increases the company’s sales by aligning with a charitable cause to influence buying decisions.
Customer retention and loyalty is also a key benefit of partnering with non-profit organization. Research indicates that emotionally satisfied customers contribute far more than rationally satisfied customers (Padgaonkar, 2006). Thus, giving your customers a cause they can associate with will result in positive customer retention and loyalty.
Increasingly, consumers are expecting businesses to not only “do good” but to provide them with an opportunity to give back to meaningful causes. Cone Research found that 88% of consumers, aged 18 to 24 years and 79% of all consumers would switch from one brand to another (comparable product or service) if the other was brand associate with a good cause (Source: 2008 Cone Cause Evolution Study).
A 2009 Edelman study found that 61% of consumers have bought a brand that supports a good cause even though it was not the cheapest item (Source: 2009 Global Edelman Good Purpose Study).
Research also indicates that consumers are very enthusiastic about seeing companies participate in corporate philanthropy; seeing it as a great way to support charities and great causes.
Benefits to You:
- Drives Sales
- More Listings
- More Buyers
- Fosters customer loyalty
- Enhances your corporate image
- Targets key markets
- Differentiates your company from your competition
- Increases agent motivation and retention
Why SickKids?
- By supporting the highest priority needs at SickKids, YOU reach the greatest number of children and have the broadest possible impact on your community.
- Each year, SickKids, sees more than 300,000 patients visit from Ontario and across Canada.
- The Emergency Department at SickKids registers one patient every 10 minutes and resuscitates a dying child every 16 hours.
