SickKids unveils biggest and boldest brand platform in hospital’s historyWhile many in the community are familiar with The Hospital for Sick Children (SickKids), most are not fully aware of the scope of what the hospital does or the breadth of care, research and learning conducted right here in Toronto that has an impact on children’s health globally. From the discovery of the gene responsible for cystic fibrosis to the first successful cardiac surgery on a baby in utero to a new approach for detecting cancer early in patients at high risk for the disease that is now being used globally, SickKids has a long-standing history of providing extremely complex care and conducting innovative research projects for the most vulnerable members of our society.
Advancements in science and technology present an unprecedented opportunity for SickKids, world-leading institution, category leader, innovator and risk-taker, to take on the greatest challenges in child health – and to win.Yet as the needs of the hospital continue to grow each year, so, too, does the need to grow our philanthropic support from the community.
Launched today, the SickKids 2016 brand platform is a revolutionary shift in attitude and overall approach to awareness-building and fundraising, and the hospital’s biggest and boldest move yet. Titled “SickKids VS the greatest challenges in child health,” the platform illustrates how SickKids attracts only the world’s best medical minds and harnesses this power into the research that cures some of the world’s most complex and rare illnesses. The various campaign creative elements help illustrate many of the ways our patients, families and staff give it their best fight day in and day out.