Around the office
SickKids VS The Odds!
SickKids changes gear into a performance brand, highlighting how we are winning against the greatest challenges in children’s health. VS campaign illustrates how SickKids attracts only the world’s best medical minds and harnesses this power into the research that cures some of the world’s most complex and rare illnesses. The various campaign creative elements help illustrate many of the ways our patients, families and staff give it their best fight day in and day out.
With this campaign, we are inviting the Toronto community (and beyond) to join us in the fight. This campaign is a revolutionary shift in attitude and overall approach to awareness-building and fundraising, and our biggest and boldest move yet!
“We are inviting the Toronto community (and beyond) to join us in the fight.”
Coast to Coast at SickKids
In September, Coast to Coast completed their national ride in support of paediatric cancer programs across Canada, dropping by SickKids! Coast to Coast Against Cancer Foundation ensures 100% of receipted donations are invested in improving the survival rate and quality of life of children impacted by cancer. Over the past eight years, Coast to Coast has raised more than $4.5 million for SickKids, Thank you for your support!
