Visit a SickKids Booth
About Mall/Venue and Outdoor fundraising
Our mall and venue program was designed to reach people in casual settings such as indoor and outdoor malls, parks, airports and special events. You’ll see our SickKids booths in selected malls across the Greater Toronto Area as well as in parks. Our fundraisers engage shoppers and the general public and inspire people to fight for childhood by making a monthly donation to SickKids. Our monthly donor community provides critical funds to create impact where it’s needed most now, and where it’s needed next. Whether it’s funding research, clinical advances, or compassionate care, monthly giving is a great way to make a bigger impact on our fight to make every kid a healthy kid, everywhere, now and in the future. All of the children successfully treated at SickKids are living proof that monthly donors help change lives. It’s the best way for donors to make a bigger impact on our fight to make every kid a healthy kid, now and in the future. Since 2004, SickKids Foundation has conducted face-to-face fundraising campaigns in malls, events, airports, and other busy environments. Our mall and venue campaign engages and informs shoppers, and the general public, on ways they can help fund the fight for childhood at SickKids.
Our partner, Public Outreach Consultancy Inc.
SickKids partners with Public Outreach, to conduct our mall and venue fundraising. In keeping with Imagine Canada’s Standards Program and best practices for fundraising, our fundraisers are compensated through an hourly wage with no commission. They receive comprehensive training which allows them to speak on behalf of SickKids about our work and fundraising programs. Public Outreach has been a trusted partner with SickKids for over 15 years.
SickKids monthly donor sign-up process has evolved into a touchless experience without compromising the ease and benefits of becoming a new monthly donor. Here’s what we’ve done to ensure the health and safety of our communities and fundraisers:
- Only fully vaccinated fundraisers represent SickKids in the community
- Fundraisers are required to wear masks upon request or when speaking to masked shoppers
- Donor information is entered by the fundraiser on a tablet
- Welcome packages are mailed
Once you decide to become a monthly donor, the fundraiser will ask for your contact information, donation amount and payment method and enter it on their tablet. After the information is collected, it is sent to a secure server and removed from the tablet. No donor information is stored on the tablet. At the completion of the sign-up process, an email will be sent immediately confirming your donation and welcoming you to the SickKids monthly donor community. Within a few days, a representative from Public Outreach will call to thank you for your monthly donation.
As a new monthly donor, you’ll receive:
- An email confirming your donation and introducing our patient Everett, your SickKids welcome buddy
- A package in the mail and a phone call officially welcoming you to the SickKids monthly donor community
- Patient stories and updates about the hospital and the impact of your life-changing donations from Everett and his friends
- A consolidated tax receipt for your contributions in the current tax year at the end of February
SickKids Foundation adheres to the Imagine Canada guidelines for compensation in the not-for-profit sector and is an accredited member of their standards program. Our fundraisers are compensated with an hourly wage. To learn more about Imagine Canada and their standards, please visit imaginecanada.ca.